Framing the important holidays of the year
https://pencilled.com.sg/wp-content/uploads/2025/02/20241115_Sun_Life_Chinese_New_Year_2025_Facebook_1200Wx1200Hpx_R1.mp4 The bonsai tree, a symbol of prosperity and fortune, anchors this scene. A full bloom of flowers in place of leaves further evokes memories of Spring. https://pencilled.com.sg/wp-content/uploads/2025/01/20241115_Sun_Life_Christmas_2024_Facebook1200Wx1200Hpx_R4.mp4 This heartwarming scene distills the warmth and kinship that are the cornerstones of Christmas. The silhouette of a present also doubles up as a window to add […]
Celebrating the festivals that bring people together
https://pencilled.com.sg/wp-content/uploads/2025/02/20240731_Carey_Olsen_Lunar_New_Year_2025_1080Wx1080Hpx_4MB.mp4 In Chinese culture, birds represent happiness, longevity and kinship. The festive season is an occasion where these interpersonal qualities come to the fore. https://pencilled.com.sg/wp-content/uploads/2024/09/20240403_Carey_Olsen_Mid-Autumn_Festival_2024_Animation1080Wx1080Hpx_R1.mp4 This whimsical take on a traditional festival showcases eight spinning mooncakes, with a couple of rabbits in their element, frolicking on them. This depicts the spirit and energy of the […]
Making fun a serious business
Opening the doors to investment in technology
The ETF logo, representing progression and innovation. The ETF key visual comprises of a pair of forward-facing arrows. Icons representing the various ETF constituent sectors are placed in an integrated network to form the shape of the arrow on the left. The logo and key visual when placed together, adorned with the product slogan. This […]
Making life easier for the long haul
An explainer video was also created to communicate the key benefits in bite-sized portions. https://www.youtube.com/watch?v=6Q9dogTozy0
Building on commercial success
The key features were built on a clean and modern isometric grid, with ample white space in the surrounding areas. Key activities in each scene were carefully segregated into zones with accompanying captions. Each zone is a scene on its own, where the details of the people, lifestyle and facilities are mirrors of life on […]