The key features were built on a clean and modern isometric grid, with ample white space in the surrounding areas. Key activities in each scene were carefully segregated into zones with accompanying captions.
Each zone is a scene on its own, where the details of the people, lifestyle and facilities are mirrors of life on the ground.
Every good narrative boasts its own hero. To that end we created Elon, a digital maverick and entrepreneur. Introduced as an Easter egg across the entire series, this helped to create engagements with the audience by challenging them to spot him.
We also created a series of explainer infographics to help inform consumer decisions.
And when the occasion called for it, we turned each scene into an animated holiday greeting.
